STAS (short term advertising strength) - advertising efficiency or something else? - Papers and Offprints - The AMSR Online Archive
The Art of Attention: Professor Karen Nelson-Field in RTÉ | RTÉ Media Sales
PDF) Assessing the Short-term Causal Effect of TV Advertising via the Propensity Score Method
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Brand-building ads boost short-term sales, and now you can prove it
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An Attitudinal Measure of Ad Effects | ACR
STAS (short term advertising strength) - advertising efficiency or something else? - Papers and Offprints - The AMSR Online Archive
Brand-building ads boost short-term sales, and now you can prove it
The effects of print vs TV advertising, documented using short-term advertising strength (STAS) measures: International Journal of Advertising: Vol 25, No 4
Publishers may know their worth, but they still need the metrics to prove it | What's New in Publishing | Digital Publishing News
SWOT: Strengths, Weaknesses, Opportunities, Threats – BusinessBalls.com
Coverage Is King. An Overview of Dr. Nelson-Field's… | by Aidan Goltra | Parsec Media
Brand-building ads boost short-term sales, and now you can prove it
Learn How STAS works for your TV Advertising
STAS - Short-Term Advertising Strength
Short Term Advertising Strength | brandknewmag:Actionable Intelligence on Advertising,Marketing,Branding
How to Do an Effective SWOT Analysis for Your Marketing Campaigns
An Attitudinal Measure of Ad Effects | ACR
Learn How STAS works for your TV Advertising
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